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Entertainment and Pop Culture

INTERVIEW WITH… 12AM, THE RISING TORONTO ALTERNATIVE R&B PRODUCER + ARTIST


Emerging Toronto Alternative R&B & Rhythmic Pop artist Matthew Dubois better known as 12AM has made quite the name for himself amongst the growing Canadian music scene. Now with a move to Los Angeles and string of successful singles including his latest “Hollywood”, some major co-signs and support. The artist is clearly only looking ahead in a new interview with him for TRB.


THE RECLUSIVE BLOGGER: Hi, thanks for taking some time out for TRB! Let’s start with talking about your latest single, “Hollywood,” and where the inspiration and sound of it came from? Also, what was the recording process like?

12AM: Being in LA for 5 years I found that I was losing myself, not loving myself like I should, couldn’t properly make relationships and just overall down and struggling. So “Hollywood” lays it all down, my emotions, feelings, thoughts, and my journey. Recording started with me going over to John Feldmann’s place, we found ourselves doing beat meditation for 30 minutes…. All I can say is that it was life changing…. It was the most spiritually enlightening moment of my life. I went down to the booth and banged the track out in one take… you had to be there to see it.

THE RECLUSIVE BLOGGER: How did your journey begin into the music world?

12AM: My journey began as far as I can remember in grade 3, I would write over YouTube instrumentals, beats, whatever I could vibe with.

THE RECLUSIVE BLOGGER: I read that you co-wrote “Hollywood” with producer John Feldmann on it? How was the experience and how did he help you craft the overall sound? What were you most excited about for fans to hear with this release?

12AM: Like I said it was something like no other, being at John Feldmann’s place in his living room, we found ourselves doing beat meditation for 30 minutes…. All I can say is that it was life changing…. It was the most spiritually enlightening moment of my life. I went down to the booth and banged the track out in one take…

THE RECLUSIVE BLOGGER: What is your favorite childhood music related memory?

12AM: Car rides with my mom when we would just endlessly drive around and listen to music, she would help me practice singing, it’s what made me the person I am today.

THE RECLUSIVE BLOGGER: What is the most important lesson that you’ve learned in your career?

12AM: Patience, when I say patience, I mean you need to wait for it to be the right move and not make moves to hurt your future.

THE RECLUSIVE BLOGGER: I read that you’ve recently moved back to Toronto from LA. What’s the thing you missed most about Toronto and its music scene? How different is it from LA’s?

12AM: The culture, I love the team spirit Toronto creates, everyone is super talented. I wanted to bring back some of the style and process I gained in LA I feel that mix of culture and US flare, makes for a incredible outcome.

12AM single art
12AM Cover Art

THE RECLUSIVE BLOGGER: What’s a normal creative process like for you? Is there a routine or place that is comfortable for you?

12AM: In my home studio writing music and recording alone, I like to freestyle everything.

THE RECLUSIVE BLOGGER: What are your thoughts on social media and how integral it has become to the modern artist?

12AM: Social media is everything and draining and the same time, finding that balance between real life and social media is the most important, so you don’t drown yourself in the fake lives the medium propels, that kind of input can only cause depression. If you can take advantage of social media then it’s the ultimate tool for an artist.

THE RECLUSIVE BLOGGER: What’s one album that you wish you could listen to again for the first time?

12AM: Marshall Mathers LP, I remember the first time I heard it as a kid I don’t think I have ever had a mind-blowing experience like that… I couldn’t believe it… and the artwork is amazing. I wish I had it on CD… I’m going to go buy it on CD right now actually.

THE RECLUSIVE BLOGGER: Closing out, what’s up next for you, 12AM? What are you most excited for fans to hear?

12AM: All I can say is that I have a lot coming up, next week I start touring with multiple artists including one leg of my tour with Anders and another with Killy, my album is set to drop soon and I’ve never been more in touch with myself, and fans than ever before I cannot wait to deliver them some of my most amazing work. Thanks TRB


STREAM “HOLLYWOOD” BY 12AM OUT NOW


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