Last Saturday (July 20th, 2024), SHEIN (the global fashion and lifestyle online retailer) hosted the brand's second annual Campus Ambassador Retreat and played host to more than 150 of its U.S. Shein Global College Ambassadors. The SHEIN Summer House was held in the swanky Bel Air section of Los Angeles. It featured exciting activations, fun games, light bites, summer refreshments, activities like yoga sessions, personalized jewelry stations, and full-glam makeovers at the SHEIN Studio. The activations included a clothing suite showcasing SHEIN brands such as GLOWMODE and evoluSHEIN and a talk with Caitrin Watson, Director of Sustainability at SHEIN. Watson talked about some of SHEIN's Sustainability efforts with recycling fabrics, using eco-conscious fabrics, and the exchange and resell program. The SHEIN Summer House was a unique and fun event about embracing community, diversity, and networking for these young college women. The brand and its campus ambassador program were a delight, standing out in the influencer marketing space.
Brittney Williams
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